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Your Home Page Isn't Actually The Most Important Page On Your Website

Today on the Calculate Minute, why your homepage isn't actually the most important page on your website.

Most website visitors treat your homepage as a jumping-off point, not a final destination. Your analytics will show short time on page as visitors click straight through the main nav to get to the content they actually came for.

Meanwhile, search engines are sending the bulk of your organic traffic straight to pages that directly answer their search queries. Program pages, admissions requirements, and financial aid. Pages buried three or four clicks deep. Those prospects never even see your homepage.

So treat every single page like it's the most important one on your site. Content that satisfies their intent, a clear conversion path, and wayfinding that helps visitors move intuitively through the site.

Your website's strength isn't your homepage. It's how well every page underneath it works on its own. Want help with your website strategy? Let's talk

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