Here's the video script...

Welcome to the Calculate Minute

Every episode, my partner Laura or I will tackle one real question, concern, best practice, or other topic pertinent to higher education enrollment marketing. No fluff, no thirty-minute webinars, just one topic, one straight answer in about a minute.

We'll talk about how to properly execute a digital marketing campaign, why some campaigns convert better than others, what messaging actually resonates with today's prospective students, AI, SEO, basically anything and everything that affects enrollment.

And why should you listen to us? It's simple. Before starting Calculate, Laura and I worked directly in higher ed, a combined twenty-nine years to be exact. That's where we met. She was the AVP of marketing, and I was the digital marketing manager for a small, private, Catholic, women's only university. So we truly understand enrollment marketing, what it's like to work the enrollment cycle, and what real enrollment success looks like.

So spend a minute with us. New episode every week. First one drops right along with this one.

What Should We Cover Next?

Got a topic you want us to cover in a future episode? Drop it in the form below — we're building this series around what you actually want to know.