Here's the video script...

Your Landing Pages Might Be Costing You Enrollments

Today on the Calculate Minute, why your landing pages might be costing you enrollments.

Each piece of a campaign, messaging, creative, CTA, and landing pages, all have to work together to engage, inform, and convert your prospects. If your campaigns are sending traffic to your institutional homepage or admissions page, you're cutting a major corner and severely limiting your shot at a qualified lead. Your public website pages, with their global nav bars, competing links, and no clear next step, are designed for a much broader purpose.

A dedicated landing page has one job: match the ad's message, remove every distraction, and drive the prospect to one action. Whether it's to request info, call admissions, or apply, these are actions that produce quality leads for your admissions team.

Dedicated landing pages are one of the highest ROI pieces of any enrollment campaign and one of the most overlooked.

Need help with your landing page strategy? Let's talk.

What Should We Cover Next?

Got a topic you want us to cover in a future episode? Drop it in the form below — we're building this series around what you actually want to know.