Challenge:
Existing in a competitive enrollment market, and as part of a state system, UNCW found itself behind in transfer and first-year applications.
Solution:
Calculate was hired to deliver a digital campaign targeting transfer and late-to-enroll first-year prospects, along with their parents.
Results:
The campaign ran from June 6-July 6
- Platforms: Facebook, Instagram, and Twitter
- Reach: Almost 115,000 unique users
- Impressions: Over 413,000
- Clicks to landing page: Over 5,000
- Applications & Deposits
- First Year: 13 applications (up from 0 the previous year); 3 deposits
- Transfer: 123 applications (up from 9 the previous year); 30 deposits