A Digital Marketing Campaign for Spring Transfers – The Calculate Way
We Do More ... You Get More!
At Calculate, our digital marketing campaigns are built to achieve your enrollment goals - not pad our bottom line. They are thorough, robust, and complex. See for yourself. Here’s the work we put into a single Spring Transfer campaign.
Here's the copy from the infographic...
A Spring Transfer Campaign – The Calculate Way
At Calculate, our digital marketing campaigns are built to achieve your enrollment goals - not pad our bottom line. They are thorough, robust, and complex. See for yourself. Here’s the work we put into a single Spring Transfer campaign.
Strategy, Research, and Creative Development
We strategized with the client, performed institutional research, and interviewed 1 student to help craft unique and authentic messaging.
We wrote ad and landing page copy centered on the 4 themes of:
- Affordability
- Community
- Ease of Transfer
- Quality & Success
We designed, programmed, and hosted a landing page for the campaign utilizing a unique subdomain.
We produced 22 individual creative ads in 3 ad sets: Google Search Ads, Meta Ads, and Programmatic Banner Ads.
Those ads were used in:
- Search Engine Marketing (Google Ads)
- Social Media Marketing
- Programmatic Advertising
- Display
- Data Targeting
- Impression Retargeting
We targeted prospective transfers, a school list, a lookalike audience and built website and impression retargeting audiences to convert higher-quality prospects.
We tracked 2 Primary KPIs, 7 secondary KPIs, and 3 tertiary KPIs.
Results
Branding and Awareness
- Impressions: 679,381
- Clicks: 4,945
Primary KPIs
- Form Conversions: 60
- Phone Calls: 112
Secondary KPIs
- Apply Clicks: 258
- Schedule a Tour Clicks: 14
- Logo Clicks: 189
- Visit Website Clicks: 12
- Sitelink Clicks: 6
- Get Location Details: 4
- Image Clicks: 9
Tertiary KPIs
- Post Comments: 4
- Post Reactions: 222
- Post Shares: 29
We did all of that while Maximizing ROI
- Cost per Click (CPC): $1.59
- Cost per Thousand Impressions (CPM): $11.63
- Cost per Action (CPA): $8.77
- Cost per Primary KPI (CPA-Primary): $45.94
Ready to do Digital Marketing the Calculate Way?
Contact us today to set up a no-pressure meeting with Calculate and see how we can help you build better digital marketing campaigns that drive enrollment.