Case Studies

University of Maine: 2015-2016 Digital Enrollment Campaign

University of Maine: 2015-2016 Digital Enrollment Campaign

This flagship state university experienced a dip in enrollment — not just to private institutions, but to other flagships in the region. Looking to expand messaging to new regions, the university needed a cost-effective way of targeting and reaching out-of-state students.
Three Rivers Community College: 2016 Summer Digital Enrollment Campaign

Three Rivers Community College: 2016 Summer Digital Enrollment Campaign

Three Rivers Community College experienced a gap in its summer enrollment numbers. Calculate created a 22-day digital campaign centered on the themes of affordability and quality. It included a storytelling aspect via student and alumni voices.
Three Rivers Community College: 2016-17 Fall Digital Enrollment Campaign

Three Rivers Community College: 2016-17 Fall Digital Enrollment Campaign

Three Rivers, like many community colleges, experiences most application activity late in the recruitment cycle. Calculate was hired to bolster early interest with a 30-day campaign. It featured targeted messages of affordability, quality, and career success, and incorporated student and alumni voices.
Wells College: Decision Day Digital Campaign, Moving Students from Accepted–to-Deposited

Wells College: Decision Day Digital Campaign, Moving Students from Accepted–to-Deposited

Knowing the pressure of Decision Day, Wells College wanted to maximize its enrollment efforts and head into summer with a strong number of deposits.
University of North Carolina, Wilmington: Summer Enrollment Campaign

University of North Carolina, Wilmington: Summer Enrollment Campaign

Existing in a competitive enrollment market, and as part of a state system, UNCW found itself behind in transfer and first-year applications. Calculate was hired to deliver a digital campaign targeting transfer and late-to-enroll first-year prospects, along with their parents.
Kingswood Oxford: Website Content & Storytelling

Kingswood Oxford: Website Content & Storytelling

Calculate was hired to create original website copy — in the storytelling style — that sells the value of Kingswood Oxford school while inspiring users to take action.
Solomon Schechter Day School: Website Content, Design, & Navigation

Solomon Schechter Day School: Website Content, Design, & Navigation

A Jewish day school in greater Hartford, Solomon Schechter’s website was in need of an overhaul to update the look, function and content. Calculate refreshed the institutional brand while updating its website content, design, and navigation.