Calculate Blog

The Biggest Mistakes Colleges Make in Digital Marketing Campaigns—and How to Fix Them

Tue, 28 Jul 2026 14:14:00 +0000

Digital marketing gives colleges and universities more ways than ever to reach prospective students, promote academic programs, generate inquiries, and support enrollment goals. See the 14 mistakes that quietly undercut those campaigns — and exactly how to fix each one.

How SEO and AI Search Strengthen Higher Education Enrollment Marketing

Mon, 13 Jul 2026 14:14:00 +0000

SEO and AI search can help colleges build long-term visibility, reach prospective students earlier, and strengthen paid enrollment campaigns. Learn how an integrated organic, paid, and AI-focused strategy can improve discovery and support enrollment goals.

Why Calculate? A Higher Ed Marketing Partner Built For Enrollment Results

Thu, 18 Jun 2026 14:14:00 +0000

Calculate is not a general marketing firm that happens to work with colleges. We are a higher ed enrollment marketing partner built to help institutions recruit, convert, and enroll right-fit students.

A Digital Marketing Campaign for Spring Transfers – The Calculate Way

Thu, 21 May 2026 14:14:00 +0000

Digital marketing for higher education enrollment: We do more, you get more! Check out the work we put into a single digital marketing campaign for spring transfers.

Get Ahead of Summer Melt

Mon, 11 May 2026 14:00:00 +0000

To those who work in enrollment management, the warmth of summer is often chilled by the reality of summer melt. Each year, a significant number of admitted students fail to enroll—10-40% per Harvard’s Center for Education Policy Research! Their reasons for doing so are as varied as the students themselves.

Summer Enrollment Opportunities: Don’t leave these prospects untapped

Wed, 08 Apr 2026 14:00:00 +0000

After May 1, your focus will rightfully turn to confirming the fall class. But there’s still time and potential to recruit new students—especially late-to-enroll first year students, transfer students, and adult learners.

A Digital Marketing Campaign for Nursing – The Calculate Way

Tue, 24 Feb 2026 15:14:00 +0000

Digital marketing for higher education enrollment: We do more, you get more! Check out the work we put into a single digital marketing campaign for nursing.

Digital Marketing Campaign Data: What Stats Matter?

Tue, 10 Feb 2026 15:00:00 +0000

Question for enrollment professionals: What reporting statistics are the most useful when you’re evaluating the success of a digital recruitment campaign?

Transfer Student Enrollment

Tue, 16 Dec 2025 15:00:00 +0000

When it comes to recruiting transfer students, enrollment professionals live with two contradicting truths: The transfer market offers considerable potential; and there’s rarely enough money (or time) to thoroughly engage and cultivate this population.

Search Engine Marketing for Academic Programs

Wed, 19 Nov 2025 15:14:00 +0000

There’s an affordable and effective way to promote your academic programs—and it works: SEM Academic Cluster Campaigns. Search Engine Marketing (SEM) uses paid search ads to connect students with programs they’re actively researching. For higher ed, this means meeting students at the exact moment they’re searching for a major you have—making them highly-interested prospects.

Why ADA Compliance Is Critical for Higher Education Websites

Tue, 26 Aug 2025 14:14:00 +0000

Accessibility is not just about compliance; it’s about ensuring that every student—regardless of ability—can fully participate in the digital campus experience.

Digital Marketing for HigherEd Enrollment: We Do More ... You Get More!

Wed, 23 Jul 2025 14:14:00 +0000

At Calculate, our digital marketing campaigns are built to achieve your enrollment goals - not pad our bottom line. They are thorough, robust, and complex. See for yourself. Here’s the work we put into a single general undergraduate campaign.

Adult Learners: An Untapped Market

Thu, 15 May 2025 14:14:00 +0000

To effectively reach and engage adult learners, we need to address their hopes and concerns in the marketing content (ads, landing pages, brochures and especially on the website). Chances are your institution has what these adult learners are looking for: affordable, concise and career-focused degrees or professional certificates. Make it easy for them to find the opportunities (and support) your institution offers.

The 7 Habits of a Highly Effective Higher Ed Website

Mon, 07 Apr 2025 14:14:00 +0000

When your next website redesign comes around, arm yourself with these seven core principles and produce a website that is worthy of the cost, time, and effort that went into building it. And if you can work on a governance strategy, perhaps you can stave off degradation and actually save your marketing dollars for other initiatives.

Do This to Increase your Higher Ed Enrollment

Fri, 28 Feb 2025 15:14:00 +0000

If there’s one person who can increase enrollment, it’s Joel Wincowski. I’ve seen it firsthand, but his record speaks for itself. With more than 45 years of enrollment management experience, Joel has raised net revenue and enrollment at nearly every type of institution (public, private, flagship, religious, single-gender).

The Pressure of Spring: Confirming your Incoming Class

Thu, 23 Jan 2025 15:14:00 +0000

The start of the spring semester brings a familiar pressure to most admissions teams. Now is the time to focus on the all-encompassing task of confirming the incoming class. There are multiple strategies to this step beyond sending a welcome packet. Like enrollment management in general, they all have value (if done correctly). The challenge is having the time, while also maintaining the ongoing cycle of enrollment (more on that below).

Search Engine Optimization (SEO) for Higher Education Enrollment

Tue, 14 Jan 2025 15:14:00 +0000

The number and frequency of school closures isn’t all that surprising. At its core, it’s a simple supply and demand issue. There just aren’t enough motivated prospects to fill all of the vacant seats throughout the country and the impending enrollment cliff is only going to make matters worse.

Inbound Marketing for Higher Education

Tue, 10 Dec 2024 15:14:00 +0000

The Transfer Market is on the Rise

Tue, 01 Oct 2024 14:14:00 +0000

The National Student Clearinghouse reports that transfer students are on the rise and now account for 13.2% of all undergraduates, up from 12.5% in 2022. Now is the time to start recruiting them for the spring semester. Here’s how and why.

How to Recruit Community College Students

Mon, 09 Sep 2024 14:14:00 +0000

There is no “one size fits all” approach to community college enrollment marketing but there are certain traits they share that can guide your strategy. Here are the steps you should take to craft your unique enrollment marketing strategy for your community college.