Calculate Blog

Summer Enrollment Opportunities: Don’t leave these prospects untapped

Wed, 08 Apr 2026 14:00:00 +0000

After May 1, your focus will rightfully turn to confirming the fall class. But there’s still time and potential to recruit new students—especially late-to-enroll first year students, transfer students, and adult learners.

A Digital Marketing Campaign for Nursing – The Calculate Way

Tue, 24 Feb 2026 15:14:00 +0000

Digital marketing for higher education enrollment: We do more, you get more! Check out the work we put into a single digital marketing campaign for nursing.

Digital Marketing Campaign Data: What Stats Matter?

Tue, 10 Feb 2026 15:00:00 +0000

Question for enrollment professionals: What reporting statistics are the most useful when you’re evaluating the success of a digital recruitment campaign?

Transfer Student Enrollment

Tue, 16 Dec 2025 15:00:00 +0000

When it comes to recruiting transfer students, enrollment professionals live with two contradicting truths: The transfer market offers considerable potential; and there’s rarely enough money (or time) to thoroughly engage and cultivate this population.

Search Engine Marketing for Academic Programs

Wed, 19 Nov 2025 15:14:00 +0000

There’s an affordable and effective way to promote your academic programs—and it works: SEM Academic Cluster Campaigns. Search Engine Marketing (SEM) uses paid search ads to connect students with programs they’re actively researching. For higher ed, this means meeting students at the exact moment they’re searching for a major you have—making them highly-interested prospects.

Why ADA Compliance Is Critical for Higher Education Websites

Tue, 26 Aug 2025 14:14:00 +0000

Accessibility is not just about compliance; it’s about ensuring that every student—regardless of ability—can fully participate in the digital campus experience.

Digital Marketing for HigherEd Enrollment: We Do More ... You Get More!

Wed, 23 Jul 2025 14:14:00 +0000

At Calculate, our digital marketing campaigns are built to achieve your enrollment goals - not pad our bottom line. They are thorough, robust, and complex. See for yourself. Here’s the work we put into a single general undergraduate campaign.

Adult Learners: An Untapped Market

Thu, 15 May 2025 14:14:00 +0000

To effectively reach and engage adult learners, we need to address their hopes and concerns in the marketing content (ads, landing pages, brochures and especially on the website). Chances are your institution has what these adult learners are looking for: affordable, concise and career-focused degrees or professional certificates. Make it easy for them to find the opportunities (and support) your institution offers.

The 7 Habits of a Highly Effective Higher Ed Website

Mon, 07 Apr 2025 14:14:00 +0000

When your next website redesign comes around, arm yourself with these seven core principles and produce a website that is worthy of the cost, time, and effort that went into building it. And if you can work on a governance strategy, perhaps you can stave off degradation and actually save your marketing dollars for other initiatives.

Do This to Increase your Higher Ed Enrollment

Fri, 28 Feb 2025 15:14:00 +0000

If there’s one person who can increase enrollment, it’s Joel Wincowski. I’ve seen it firsthand, but his record speaks for itself. With more than 45 years of enrollment management experience, Joel has raised net revenue and enrollment at nearly every type of institution (public, private, flagship, religious, single-gender).

The Pressure of Spring: Confirming your Incoming Class

Thu, 23 Jan 2025 15:14:00 +0000

The start of the spring semester brings a familiar pressure to most admissions teams. Now is the time to focus on the all-encompassing task of confirming the incoming class. There are multiple strategies to this step beyond sending a welcome packet. Like enrollment management in general, they all have value (if done correctly). The challenge is having the time, while also maintaining the ongoing cycle of enrollment (more on that below).

Search Engine Optimization (SEO) for Higher Education Enrollment

Tue, 14 Jan 2025 15:14:00 +0000

The number and frequency of school closures isn’t all that surprising. At its core, it’s a simple supply and demand issue. There just aren’t enough motivated prospects to fill all of the vacant seats throughout the country and the impending enrollment cliff is only going to make matters worse.

Inbound Marketing for Higher Education

Tue, 10 Dec 2024 15:14:00 +0000

The Transfer Market is on the Rise

Tue, 01 Oct 2024 14:14:00 +0000

The National Student Clearinghouse reports that transfer students are on the rise and now account for 13.2% of all undergraduates, up from 12.5% in 2022. Now is the time to start recruiting them for the spring semester. Here’s how and why.

How to Recruit Community College Students

Mon, 09 Sep 2024 14:14:00 +0000

There is no “one size fits all” approach to community college enrollment marketing but there are certain traits they share that can guide your strategy. Here are the steps you should take to craft your unique enrollment marketing strategy for your community college.

How much does it cost to recruit a college student?

Mon, 12 Aug 2024 16:09:00 +0000

According to Ruffalo Noel Levitz’s 2022 "Cost of Recruiting an Undergraduate Student Report," it costs: $2,795 per undergraduate student at a private school and $494 per undergraduate student at a public school.

Determining the Value of an Online Recruitment Campaign

Wed, 06 Mar 2024 17:57:00 +0000

How do you evaluate the success of a digital recruitment campaign, especially when using a third-party vendor? Which of the many metrics included in the campaign report show success in reaching the right prospects and moving them through the admissions funnel?

Enrollment Opportunity Ahead

Thu, 12 May 2022 16:57:02 +0000

It’s May 2022 and higher education is still recovering from the impact of COVID-19. If recent headlines and old patterns hold true, though, there’s an enrollment opportunity ahead. Here’s why, what, and how to prepare.

Enrollment Success During COVID

Fri, 12 Mar 2021 23:50:00 +0000

I want to share this particular digital recruitment campaign for two reasons: its success in delivering leads and what it says about messaging.

Recruitment During COVID: Evolving Strategies

Tue, 02 Mar 2021 03:35:00 +0000

Although the nation’s top institutions are experiencing a surge in applications, most of the colleges I know are facing COVID-related enrollment shortages. There’s no doubt the virus has placed intense strain upon an already-stressed system.