Calculate Blog

Why Frequent Campaign Changes Are Hurting Your Ad Performance

Wed, 07 Oct 2026 10:15:00 +0000

Google, Meta, and programmatic all run on machine learning, and constant tweaking doesn't help that process. It resets it. Here's why the real key to campaign performance happens before launch.

How much does a digital marketing campaign cost?

Wed, 30 Sep 2026 10:15:00 +0000

There's no set price tag on a digital marketing campaign — the more you spend, the more exposure and results you get. Here's how to build a budget around the result you actually need.

Inside the Campaign that Drove Saint Francis’ Largest Class in 5 Years

Thu, 24 Sep 2026 14:14:00 +0000

University of Saint Francis just welcomed its largest class in five years, with enrollment up 12.74%. Here's how our four digital campaigns across Meta, Google Ads, and programmatic helped make it happen, and the results behind them.

A Single Page Visit Isn't A Bounce On A Proper Website

Wed, 23 Sep 2026 10:15:00 +0000

A single page visit isn't automatically a bounce — if a prospect finds what they came for and leaves satisfied, that's your website succeeding, not failing.

Your Home Page Isn't Actually The Most Important Page On Your Website

Wed, 16 Sep 2026 10:15:00 +0000

Most visitors treat your home page as a jumping-off point, not a destination — search sends prospects straight to a program page or admissions requirements instead. Here's why every page on your site needs to pull its own weight.

Every Extra Field On Your Form Is Costing You Leads

Wed, 09 Sep 2026 12:15:00 +0000

Every extra field on your enrollment form is another reason for a prospect to abandon it before they ever submit. Here's why shorter forms capture more leads, and how to redesign yours.

Comparing your campaign metrics to industry averages is misleading

Wed, 02 Sep 2026 10:15:00 +0000

Comparing your campaign to industry averages or a competitor school might feel like a benchmark, but no two institutions compete under the same conditions. Here's why your own past campaigns are the only true apples-to-apples comparison.

Your Landing Pages Might Be Costing You Enrollments

Wed, 26 Aug 2026 14:15:00 +0000

Sending campaign traffic to your homepage or general admissions page might be capping your enrollment results before prospects ever convert. Here's why dedicated landing pages outperform, and how to build one for your next campaign.

Welcome to the Calculate Minute

Wed, 26 Aug 2026 14:14:00 +0000

Welcome to The Calculate Minute, a new weekly video series from Calculate — one real higher ed enrollment marketing question, answered in about sixty seconds. No fluff, no thirty-minute webinars, just one topic, one straight answer in about a minute.

The Biggest Mistakes Colleges Make in Digital Marketing Campaigns—and How to Fix Them

Tue, 28 Jul 2026 14:14:00 +0000

Digital marketing gives colleges and universities more ways than ever to reach prospective students, promote academic programs, generate inquiries, and support enrollment goals. See the 14 mistakes that quietly undercut those campaigns — and exactly how to fix each one.

How SEO and AI Search Strengthen Higher Education Enrollment Marketing

Mon, 13 Jul 2026 14:14:00 +0000

SEO and AI search can help colleges build long-term visibility, reach prospective students earlier, and strengthen paid enrollment campaigns. Learn how an integrated organic, paid, and AI-focused strategy can improve discovery and support enrollment goals.

Why Calculate? A Higher Ed Marketing Partner Built For Enrollment Results

Thu, 18 Jun 2026 14:14:00 +0000

Calculate is not a general marketing firm that happens to work with colleges. We are a higher ed enrollment marketing partner built to help institutions recruit, convert, and enroll right-fit students.

A Digital Marketing Campaign for Spring Transfers – The Calculate Way

Thu, 21 May 2026 14:14:00 +0000

Digital marketing for higher education enrollment: We do more, you get more! Check out the work we put into a single digital marketing campaign for spring transfers.

Get Ahead of Summer Melt

Mon, 11 May 2026 14:00:00 +0000

To those who work in enrollment management, the warmth of summer is often chilled by the reality of summer melt. Each year, a significant number of admitted students fail to enroll—10-40% per Harvard’s Center for Education Policy Research! Their reasons for doing so are as varied as the students themselves.

Summer Enrollment Opportunities: Don’t leave these prospects untapped

Wed, 08 Apr 2026 14:00:00 +0000

After May 1, your focus will rightfully turn to confirming the fall class. But there’s still time and potential to recruit new students—especially late-to-enroll first year students, transfer students, and adult learners.

A Digital Marketing Campaign for Nursing – The Calculate Way

Tue, 24 Feb 2026 15:14:00 +0000

Digital marketing for higher education enrollment: We do more, you get more! Check out the work we put into a single digital marketing campaign for nursing.

Digital Marketing Campaign Data: What Stats Matter?

Tue, 10 Feb 2026 15:00:00 +0000

Question for enrollment professionals: What reporting statistics are the most useful when you’re evaluating the success of a digital recruitment campaign?

Transfer Student Enrollment

Tue, 16 Dec 2025 15:00:00 +0000

When it comes to recruiting transfer students, enrollment professionals live with two contradicting truths: The transfer market offers considerable potential; and there’s rarely enough money (or time) to thoroughly engage and cultivate this population.

Search Engine Marketing for Academic Programs

Wed, 19 Nov 2025 15:14:00 +0000

There’s an affordable and effective way to promote your academic programs—and it works: SEM Academic Cluster Campaigns. Search Engine Marketing (SEM) uses paid search ads to connect students with programs they’re actively researching. For higher ed, this means meeting students at the exact moment they’re searching for a major you have—making them highly-interested prospects.

Why ADA Compliance Is Critical for Higher Education Websites

Tue, 26 Aug 2025 14:14:00 +0000

Accessibility is not just about compliance; it’s about ensuring that every student—regardless of ability—can fully participate in the digital campus experience.