University of Maine

University of MaineContent for 2016-17 Viewbook, Search Piece, & Email Communications Flow


The University needed to update its printed recruitment material to reflect its new “Define Tomorrow” brand and scholarship programs.


Calculate interviewed numerous stakeholders (students, faculty, and alumni) to provide personalized content for key recruitment publications.


A new viewbook, search piece, and email communications series that both reflects the institutional brand and shares the UMaine story — as experienced by students, alumni, and faculty.

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