We Do More ... You Get More!

At Calculate, our digital marketing campaigns are built to achieve your enrollment goals - not pad our bottom line. They are thorough, robust, and complex. See for yourself. Here’s the work we put into a single Nursing campaign.

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A Single Nursing Campaign – The Calculate Way

At Calculate, our digital marketing campaigns are built to achieve your enrollment goals - not pad our bottom line. They are thorough, robust, and complex. See for yourself. Here’s the work we put into a single Nursing campaign.

Strategy, Research, and Creative Development

We strategized with the client, performed institutional research, and interviewed 4 students to help craft unique and authentic messaging.

We wrote ad and landing page copy centered on the 4 themes of

• General Nursing
• ADN
• BSN
• DNP

We designed, programmed, and hosted 4 unique landing pages  - 1 for each theme.

We produced (ready for this?) 113 individual creative ads in 3 ad sets!

Those ads were used in:

• Search Engine Marketing (Google Ads)
• Social Media Marketing (Facebook and Instagram)
• Programmatic Advertising (Display, Data Targeting, Impression Retargeting)

We targeted prospective  students and built website and impression retargeting audiences to convert higher-quality prospects.

We tracked 3 Primary KPIs, 5 secondary KPIs, and 3 tertiary KPIs.

Results

Branding and Awareness

• Impressions: 3.6 million   
• Clicks: 32,158

Primary KPIs

• Form Conversions: 206
• Phone Calls: 430

Secondary KPIs

• Apply Clicks: 604
• Logo Clicks: 741
• Sitelink Clicks: 103
• Driving Directions: 32
• Get Location Details: 248

Tertiary KPIs

• Post Comments: 14
• Post Reactions: 896
• Post Shares: 60

We did all of that while Maximizing ROI

• Cost per Click (CPC): $0.98
• Cost per Thousand Impressions (CPM): $8.74
• Cost per Action (CPA): $9.45
• Cost per Primary KPI (CPA-Primary): $49.54