Challenge:
Three Rivers, like many community colleges, experiences most application activity late in the recruitment cycle.
Solution:
Calculate was hired to bolster early interest with a 30-day campaign. It featured targeted messages of affordability, quality, and career success, and incorporated student and alumni voices.
Results:
In addition to reaching and converting right-fit students, Calculate’s campaign fueled all other digital recruitment efforts including: increased referral traffic; increased time spent on the website and number of pages visited; growth in social media fan base and engagement.
- Platforms: Facebook, Instagram, and Google Ads
- Reach: Almost 64,000 unique users
- Impressions: Almost 900,000
- Clicks to landing page: 2,327
- 7% increase to Facebook fan base