Search Engine Optimization

Calculate's SEO process utilizes numerous tactics to improve your search rankings for various keywords over time and supplements your existing marketing efforts

Search Engine Optimization (SEO) plays a critical role in college search

Website ImageThe majority of prospective students use search engines—more than any other method—to find college and university websites.*

SEO dictates where your website appears in the search results—and that can determine whether or not a prospective student visits your website.

How it Works

There are two ways to improve a website’s search ranking: through Pay-Per-Click (PPC) recruitment campaigns and through SEO. At Calculate, we do both. (See how we generate leads via PPC and see the results of a recent PPC campaign.)

The primary advantage of SEO is that search results appear organically, not as paid advertisements. To today’s savvy students, organic listings have greater value and are considered to be authentic.

However, appearing organically in the search results isn't based on luck. The SEO process utilizes numerous tactics and it happens over time. At Calculate, we have the expertise to help you achieve your SEO goals.

Our SEO Process


  • Initial Website Audit
  • Keyword Audit and Research
  • Competitor Analysis

Technical Setup

  • Google Search Console
  • Google Analytics
  • Google Tag Manager
  • Google My Business
  • Robots.txt
  • Sitemap.xml

On-Page Optimization

  • Title Tags
  • Meta Tags
  • Heading Tags
  • OG/Card Tags
  • Image Optimization
  • Content Optimization

Ongoing Services

  • Issue Monitoring
  • Blog / Article Creation
  • Backlinks
  • Broken Links
  • Monthly Reporting

SEO is not a "quick fix" and requires at least a six month commitment before results can be seen. If you're interested in learning more, fill out the form below to schedule a call. 

Ready to Stand out from the Crowd?

All Storytelling Services Include:

  • Strategy Meeting
  • Comprehensive interviews
  • Copywriting with revisions
  • Longform narrative
  • Shortform narrative
  • Quotes / Testimonials
  • Social Media Posts



5 Success Stories



10 Success Stories

Or use the form below to contact us for a custom quote.

I Want to Learn More About SEO for HigherEd