After May 1, the focus in most admissions offices turns to two tasks:

1. Confirming the incoming class and
2. Engaging with the rising class of high school seniors.

Recruitment campaigns for fall admission tend to wind up and there’s rarely enough time, money, or energy to launch a new one.

Yet, that’s what we recommend: a targeted digital recruitment campaign that focuses on late-to-enroll first year students (and parents), transfer students, and adult learners.

These are the “forgotten recruits,” those whose lives and circumstances don’t fit the typical recruitment cycle. Yet they offer significant enrollment potential. A strategic and affordable campaign can bring them into your fold, generating high-quality applications and deposits.

For example, at the University of North Carolina in Wilmington, we ran a four-week summer campaign that generated 123 transfer applications, 13 undergraduate applications and, when our four weeks were up, 33 deposits. In a world where every student counts, 33 confirmed and 103 potential new students in July makes a significant difference.

Likewise, recent enrollment research shows a 9.1% increase in “older” undergraduate students (ages 21-29). Again, this market offers a significant pocket of enrollment potential, but in order to succeed, the campaign needs to be tailored to their specific needs.

That’s where we come in. Calculate can create, launch, monitor, and optimize a summer campaign that will help your institution close its enrollment gap. It starts with a conversation. Reach out today and together we’ll grow your enrollment.