Here's the video script...

Comparing Your Campaign Metrics To Industry Averages Is Misleading

Today on The Calculate Minute: why comparing your campaign metrics to industry averages is misleading - not meaningful.

It's tempting to benchmark against industry averages or a competitor school. But since no two institutions are exactly alike, you're essentially comparing apples to oranges. Your market, geography, and existing reputation all factor in. School A might simply outperform School B because of its reputation, not because the campaign was stronger.

Even at the same school, timing matters — a summer transfer campaign can outperform the same exact campaign run in the winter.

Benchmark against your own past campaigns instead — same time of year, same targeting, same audiences, everything. That's the only true apples-to-apples comparison.

So stop chasing someone else's numbers and start beating your own. Want help building a digital marketing campaign worth benchmarking? Let's talk.

What Should We Cover Next?

Got a topic you want us to cover in a future episode? Drop it in the form below — we're building this series around what you actually want to know.