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A Single Page Visit Isn't A Bounce On A Proper Website

Today on the Calculate Minute, why one single page visit isn't a bounce on a proper website.

The purpose of your higher ed website isn't to occupy a visitor for hours. It's to answer their questions and satisfy the reason they came. Many sites aren't built that way, and it's the user who pays the price for this shortfall.

A successful website session might only involve one page visit. If a prospect searches for your tuition information, lands on that exact page, gets the number and leaves, that's not a failure. That's the website doing its job.

Search engines already do the hard work for you, funneling users straight to the exact page deep in your site that answers their query without making them click through your site hierarchy. But that only works if the page exists and is built to be found, which as we know from SEO studies, isn't a strength of higher education sites.

Whether a one-page visit is a win or a bounce depends on whether your website was built to deliver the answer in the first place. Want to find out where yours stands? Let's talk.

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