SEO Isn't Free, And It Isn't Fast, But It Is Worth It
SEO takes budget, ongoing work, and often months before you see real results. Here's why it's still worth it, and why paid search and SEO work best together.
Why Frequent Campaign Changes Are Hurting Your Ad Performance
Google, Meta, and programmatic all run on machine learning, and constant tweaking doesn't help that process. It resets it. Here's why the real key to campaign performance happens before launch.
How much does a digital marketing campaign cost?
There's no set price tag on a digital marketing campaign — the more you spend, the more exposure and results you get. Here's how to build a budget around the result you actually need.
A Single Page Visit Isn't A Bounce On A Proper Website
A single page visit isn't automatically a bounce — if a prospect finds what they came for and leaves satisfied, that's your website succeeding, not failing.
Your Home Page Isn't Actually The Most Important Page On Your Website
Most visitors treat your home page as a jumping-off point, not a destination — search sends prospects straight to a program page or admissions requirements instead. Here's why every page on your site needs to pull its own weight.
Every Extra Field On Your Form Is Costing You Leads
Every extra field on your enrollment form is another reason for a prospect to abandon it before they ever submit. Here's why shorter forms capture more leads, and how to redesign yours.
Comparing your campaign metrics to industry averages is misleading
Comparing your campaign to industry averages or a competitor school might feel like a benchmark, but no two institutions compete under the same conditions. Here's why your own past campaigns are the only true apples-to-apples comparison.
Your Landing Pages Might Be Costing You Enrollments
Sending campaign traffic to your homepage or general admissions page might be capping your enrollment results before prospects ever convert. Here's why dedicated landing pages outperform, and how to build one for your next campaign.
Welcome to the Calculate Minute
Welcome to The Calculate Minute, a new weekly video series from Calculate — one real higher ed enrollment marketing question, answered in about sixty seconds. No fluff, no thirty-minute webinars, just one topic, one straight answer in about a minute.