Calculate is not a general marketing firm that happens to work with colleges. We are a higher ed enrollment marketing partner built to help institutions recruit, convert, and enroll right-fit students.
A small university, where we worked at the time and piloted Calculate's website recruitment strategy, was one of 25 organizations being considered for this annual inbound marketing conference. A few weeks later we learned we were one of 8 winners — and the first higher education institution to win in the Forum’s history.
Our own foray into digital search started when the university we worked for hired a digital marketing firm. At first, it sounded pretty good: they would develop digital ads to promote a specific academic program and we would select the target audience.