Reach, engage, & convert “right-fit” students at various stages of the enrollment cycle on the digital platforms they frequent the most. Our combination of thematic messaging, cyclical timing, hyper-targeting, and inbound marketing expertise all work together to ensure maximum ROI on your campaigns.
Enrollment Cycle Opportunities
- Comprehensive Enrollment Cycle Campaigns
- Inquiry Campaigns
- Travel Season Campaigns
- Transfer Campaigns
- Event Campaigns (Open Houses, etc.)
- Admit-to-Deposit Yield Campaigns
- Summer Melt Prevention Campaigns
- Summer Gap Campaigns
- Academic Program/School Campaigns
- And More!
Lead Generation Tactics
- Search Engine Marketing (i.e. Google Ads, Microsoft Ads)
- Social Media Marketing (i.e. Facebook, Instagram, Snapchat, etc.)
- Geofencing
- Data Targeting
- Impression Retargeting
- Search Retargeting
- Website Retargeting
- Contextual Targeting
- Streaming Audio
- Connected TV
- Digital Out-of-Home
Calculate is a certified Google Ads Partner
Our Lead Generation Process
Ready to Reach, Engage, & Convert your
“Right-Fit” Students?
Individual Campaigns
3-5 month flight
Marketing Channels: Facebook, Instagram, Snapchat, YouTube, Google Ads, Geofencing, Data Targeting, Impression Retargeting, and Website Retargeting
Targeting depends on campaign goals
Themes depends on campaign goals
Institutional and programmatic research including student, faculty and/or alumni interviews
Copywriting of all ads and landing pages
Design of all ads
Landing page design, programming, and hosting including conversion forms
Ongoing campaign optimization
Comprehensive reporting
Full Cycle Campaign
12month flight
Marketing Channels: Facebook, Instagram, Snapchat, YouTube, Google Ads, Geofencing, Data Targeting, Impression Retargeting, Website Retargeting, Search Retargeting, and Contextual Targeting
Targeting first-year students, their parents, transfers, their parents, and adult learners
Themes of Affordability, Quality/Success, Support/Community, Ease of Transfer, Campus Events, Yield, Summer Gap
Institutional and programmatic research including student, faculty and/or alumni interviews
Copywriting of all ads and landing pages
Design of all ads
Landing page design, programming, and hosting including conversion forms
Ongoing campaign optimization
Comprehensive reporting
Services on Retainer
Requires a minumum 3-month commitment
Month-to-month flight(s) thereafter
Marketing Channels: Facebook, Instagram, Snapchat, YouTube, Google Ads, Spotify, Geofencing, Data Targeting, Impression Retargeting, Website Retargeting, Search Retargeting, Contextual Targeting, and more
Targeting first-year students, their parents, transfers, their parents, adult learners, and graduate students
Themes of Affordability, Quality/Success, Support/Community, Ease of Transfer, Campus Events, Yield, Summer Gap, and more
Institutional and programmatic research including student, faculty and/or alumni interviews
Copywriting of all ads and landing pages
Design of all ads
Landing page design, programming, and hosting including conversion forms
Ongoing campaign optimization
Comprehensive reporting
Pricing does not include media buy.
