Lead Generation

Reach, engage, & convert “right-fit” students at various stages of the enrollment cycle on the digital platforms they frequent the most. Our combination of thematic messaging, cyclical timing, hyper-targeting, and inbound marketing expertise all work together to ensure maximum ROI on your campaigns.

Enrollment Cycle Opportunities

  • Comprehensive Enrollment Cycle Campaigns
  • Inquiry Campaigns
  • Travel Season Campaigns
  • Transfer Campaigns
  • Event Campaigns (Open Houses, etc.)
  • Admit-to-Deposit Yield Campaigns
  • Summer Melt Prevention Campaigns
  • Summer Gap Campaigns
  • Academic Program/School Campaigns
  • And More!
     

Lead Generation Tactics

  • Search Engine Marketing (i.e. Google Ads, Microsoft Ads)
  • Social Media Marketing (i.e. Facebook, Instagram, Snapchat, etc.)
  • Geofencing
  • Data Targeting
  • Impression Retargeting
  • Search Retargeting
  • Website Retargeting
  • Contextual Targeting
  • Streaming Audio
  • Connected TV    
  • Digital Out-of-Home

Calculate is a certified Google Ads Partner

Our Lead Generation Process

Our Lead Generation Process

Ready to Reach, Engage, & Convert your
“Right-Fit” Students?

Individual Campaigns

$2,900 /month

3-5 month flight

Marketing Channels: Facebook, Instagram, Snapchat, YouTube, Google Ads, Geofencing, Data Targeting, Impression Retargeting, and Website Retargeting

Targeting depends on campaign goals

Themes depends on campaign goals

Institutional and programmatic research including student, faculty and/or alumni interviews

 Copywriting of all ads and landing pages

Design of all ads

Landing page design, programming, and hosting including conversion forms

Ongoing campaign optimization

Comprehensive reporting

Services on Retainer

$2,500 /month

 Requires a minumum 3-month commitment

 Month-to-month flight(s) thereafter

Marketing Channels: Facebook, Instagram, Snapchat, YouTube, Google Ads, Spotify, Geofencing, Data Targeting, Impression Retargeting, Website Retargeting, Search Retargeting, Contextual Targeting, and more

Targeting first-year students, their parents, transfers, their parents, adult learners, and graduate students

Themes of Affordability, Quality/Success, Support/Community, Ease of Transfer, Campus Events, Yield, Summer Gap, and more

Institutional and programmatic research including student, faculty and/or alumni interviews

 Copywriting of all ads and landing pages

Design of all ads

Landing page design, programming, and hosting including conversion forms

Ongoing campaign optimization

Comprehensive reporting

Pricing does not include media buy.

Quote Mark
Calculate was a clear choice when our university was reviewing digital advertising opportunities through social media. Their team provided great support to help our team implement our ideas for late senior and transfer search.
— Lauren Scott, Associate Director of Admissions, University of North Carolina Wilmington
Quote Mark

I Want to Learn More About Lead Generation