Lead Generation

Reach, engage, & convert “right-fit” students at various stages of the enrollment cycle on the digital platforms they frequent the most. Our combination of thematic messaging, cyclical timing, hyper-targeting, and inbound marketing expertise all work together to ensure maximum ROI on your campaigns.

Enrollment Cycle Opportunities

  • Comprehensive Enrollment Cycle Campaigns
  • Inquiry Campaigns
  • Travel Season Campaigns
  • Transfer Campaigns
  • Event Campaigns (Open Houses, etc.)
  • Admit-to-Deposit Yield Campaigns
  • Summer Melt Prevention Campaigns
  • Summer Gap Campaigns
  • Academic Program/School Campaigns
  • And More!
     

Digital Marketing Tactics

  • Search Engine Marketing (i.e. Google Ads, Microsoft Ads)
  • Social Media Marketing (i.e. Facebook, Instagram, Snapchat, etc.)
  • Geofencing
  • Data Targeting
  • Impression Retargeting
  •  Search Retargeting
  • Website Retargeting
  • Contextual Targeting
  • Streaming Audio
  • Connected TV    

Our Lead Generation Process

Ready to Reach, Engage, & Convert your
“Right-Fit” Students?

Fall Inquiry Campaign

$2,900 /month

5 month flight

Marketing Channels: Facebook, Instagram, Snapchat, Google Ads, Geofencing, Data Targeting, and Website Retargeting

Targeting first-year students, their parents, and transfers

Themes of Affordability, Quality/Success, Support/Community, Ease of Transfer

Institutional and programmatic research including student, faculty and/or alumni interviews

 Copywriting of all ads and landing pages

Design of all ads

Landing page design, programming, and hosting including conversion forms

Ongoing campaign optimization

Comprehensive reporting

Services on Retainer

$2,500 /month

 Requires a minumum 3-month commitment

 Month-to-month flight(s) thereafter

Marketing Channels: Facebook, Instagram, Snapchat, Google Ads, YouTube, Spotify, Geofencing, Data Targeting, Website Retargeting, Search Retargeting, and Contextual Targeting

Targeting first-year students, their parents, transfers, their parents, and adult learners

Themes of Affordability, Quality/Success, Support/Community, Ease of Transfer, Campus Events, Yield, Summer Gap

Institutional and programmatic research including student, faculty and/or alumni interviews

 Copywriting of all ads and landing pages

Design of all ads

Landing page design, programming, and hosting including conversion forms

Ongoing campaign optimization

Comprehensive reporting

Pricing does not include media buy.

Quote Mark
Calculate was a clear choice when our university was reviewing digital advertising opportunities through social media. Their team provided great support to help our team implement our ideas for late senior and transfer search.
— Lauren Scott, Associate Director of Admissions, University of North Carolina Wilmington
Quote Mark

I Want to Learn More About Lead Generation