Wells College: Decision Day Digital Campaign, Moving Students from Accepted–to-Deposited

Challenge

Knowing the pressure of Decision Day, Wells College wanted to maximize its enrollment efforts and head into summer with a strong number of deposits.

Solution

Calculate developed a digital campaign that targeted and reached the admitted students who had not yet deposited (on Facebook and Instagram), delivering strong calls to action and storytelling content.

Results

The campaign ran from April 12-May 20

  • Platforms: Facebook and Instagram
  • Reach: 848 unique users
  • Impressions: Over 25,000
  • Clicks to landing page: 128
  • Conversions (Deposits): 95; 62% of the confirmed class!

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