Wells College

Wells CollegeDecision Day Digital Campaign, Moving Students from Accepted–to-Deposited

Challenge:

Knowing the pressure of Decision Day, Wells College wanted to maximize its enrollment efforts and head into summer with a strong number of deposits.

Solution:

Calculate developed a digital campaign that targeted and reached the admitted students who had not yet deposited (on Facebook and Instagram), delivering strong calls to action and storytelling content.

Results:

The campaign ran from April 12-May 20

  • Platforms: Facebook and Instagram
  • Reach: 848 unique users
  • Impressions: Over 25,000
  • Clicks to landing page: 128
  • Conversions (Deposits): 95; 62% of the confirmed class!

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