University of North Carolina, Wilmington: Summer Enrollment Campaign


Existing in a competitive enrollment market, and as part of a state system, UNCW found itself behind in transfer and first-year applications.


Calculate was hired to deliver a digital campaign targeting transfer and late-to-enroll first-year prospects, along with their parents.


The campaign ran from June 6-July 6

  • Platforms: Facebook, Instagram, and Twitter
  • Reach: Almost 115,000 unique users
  • Impressions: Over 413,000
  • Clicks to landing page: Over 5,000
  • Applications & Deposits
    • First Year: 13 applications (up from 0 the previous year); 3 deposits
    • Transfer: 123 applications (up from 9 the previous year); 30 deposits

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