Three Rivers Community College: 2016 Summer Digital Enrollment Campaign

Challenge

Three Rivers Community College experienced a gap in its summer enrollment numbers.

Solution

Calculate created a 22-day digital campaign centered on the themes of affordability and quality. It included a storytelling aspect via student and alumni voices.

Results

Calculate helped close the College’s enrollment gap with the following campaign results:

  • Platforms: Facebook, Instagram, and Google AdWords
  • Reach: Over 45,000 unique users
  • Impressions: Over 437,000
  • Clicks to landing page: Over 1,800
  • Conversion (completed forms): 77

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