Three Rivers Community College: 2016-17 Fall Digital Enrollment Campaign

Challenge

Three Rivers, like many community colleges, experiences most application activity late in the recruitment cycle.

Solution

Calculate was hired to bolster early interest with a 30-day campaign. It featured targeted messages of affordability, quality, and career success, and incorporated student and alumni voices.

Results

In addition to reaching and converting right-fit students, Calculate’s campaign fueled all other digital recruitment efforts including: increased referral traffic; increased time spent on the website and number of pages visited; growth in social media fan base and engagement.

  • Platforms: Facebook, Instagram, and Google AdWords
  • Reach: Almost 64,000 unique users
  • Impressions: Almost 900,000
  • Clicks to landing page: 2,327
  • 7% increase to Facebook fan base

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