Challenge:
Three Rivers Community College experienced a gap in its summer enrollment numbers.
Solution:
Calculate created a 22-day digital campaign centered on the themes of affordability and quality. It included a storytelling aspect via student and alumni voices.
Results:
Calculate helped close the College’s enrollment gap with the following campaign results:
- Platforms: Facebook, Instagram, and Google Ads
- Reach: Over 45,000 unique users
- Impressions: Over 437,000
- Clicks to landing page: Over 1,800
- Conversion (completed forms): 77