1,370 Leads for Regional Healthcare Programs in Five Months

A five-month campaign for University of Saint Francis' expanded regional healthcare programs generated 1,370 direct leads at $28.44 per action, drawing 6.3 million impressions and 38,388 clicks across Meta, Google and programmatic — and contributed to a 12.74% enrollment increase for the university.

University of Saint Francis ad featuring two healthcare students working with an X-ray machine alongside an instructor, with a 'Now in Lafayette!' badge promoting Regional Healthcare Programs and the tagline 'Discover greater.'University of Saint Francis

In 2026, the University of Saint Francis saw a 12.74% increase in undergraduate and graduate enrollment. Here’s one of four digital campaigns that Calculate created, built, and monitored for the university.

Overview

The university expanded its healthcare programs to include a variety of workforce development certificates and associate-level degrees at its home campus and at 3 other locations in the state. Calculate created a digital campaign that ran 5 months on Meta, Google, and via programmatic.

The messaging included student perspectives and incorporated the themes of academic quality; career success; flexible format; and value/affordability.

Results: Big Picture

  • 6.3 million impressions
  • 38,388 total clicks

Results: Actions that Matter

  • Primary actions: 1,370 direct leads (completed forms and phone call clicks)
  • Secondary actions: 2,409 clicks to apply, get directions, or visit the website

Cost and Efficiency

  • 8.1 % CTR on Google
  • $10.31 cost per primary and secondary actions
  • $28.44 per primary action

The Right Channels

Every core metric grew over the course of the campaign and each channel served its function. Programmatic provided an extended reach and broad awareness. Meta generated 67% of completed forms. Google stood out for efficiency: Ads at one location had a 12.11% CTR

What Could a Partnership Like This Do for You?

There's no one-size-fits-all playbook for enrollment growth — but there is a proven process. Schedule a free consultation and let's find out what's possible for your campus.