University of Maine: 2015-2016 Digital Enrollment Campaign
This flagship state university experienced a dip in enrollment — not just to private institutions, but to other flagships in the region. Looking to expand messaging to new regions, the university needed a cost-effective way of targeting and reaching out-of-state students.
Calculate created a digital enrollment campaign centered on 24 academic programs, each including student, alumni, or faculty voices. We targeted in- and out-of-state prospects with messages selling academic quality & a new scholarship program.
The 13-week campaign contributed to the institution’s 37% increase in out-of-state enrollment.
- Platforms: Facebook and Google AdWords
- Reach: Almost a half million unique users
- Impressions: Over 6 million
- Clicks to landing page: Over 21,000
- Conversions (completed forms): 558