Case Studies

How One University’s Website Became Its #1 Recruitment Tool

How One University’s Website Became Its #1 Recruitment Tool

Though highly regarded for its health programs, this particular institution — a private Catholic women’s university — was struggling with enrollment. Calculate’s founders proposed a complete overhaul of the existing website utilizing inbound marketing strategies.
How One University Used Digital Search to Reach Enrollment Capacity

How One University Used Digital Search to Reach Enrollment Capacity

This institution — a small, liberal arts university — had experienced a substantial increase in its undergraduate enrollment so turned its attention to graduate recruitment. In particular, the administration wanted to meet enrollment capacity in 4 online master’s programs. Calculate recommended a digital campaign that would attract “perfect-fit” prospects based on demographic and self-reported traits.
3 Strategies for Enrollment Success

3 Strategies for Enrollment Success

Faced with the competitiveness of admissions, the demographic decline, and the uncertainty of single sex institutions in the national market, how could a women’s college expect to sustain — never mind grow — enrollment?
Leveraging Social Media for Enrollment Gains

Leveraging Social Media for Enrollment Gains

Like many colleges, this particular client’s social media strategy was guided by a common misconception: that the size of the fan base — the number of “likes” — translated to increased enrollment.